<?xml version="1.0" ?><html>
<head>
<title></title>
</head>
<body>
<div align="left"><font face="Arial"><span style="font-size:10pt">Apropos </span></font><font face="Arial" color="#7f0000"><span style="font-size:10pt">Open Source Adoption</span></font></div>
<div align="left"><br/></div>
<div align="left"><font face="Arial"><span style="font-size:10pt">Gerade gefunden: Die Marketing-Planer bedienen sich jetzt auch des
coolen OS Titels ..!</span></font></div>
<div align="left"><br/>
</div>
<div align="left"><font face="Arial-BoldItalicMT" size="4"><span style="font-size:16pt"><b><i>„Open Source 05“ der strategischen
Planer am 30. Juni</i></b></span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Marken seien kulturelles Allgemeingut,</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">die strategische Arbeit an Marken</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">brauche daher „quelloffenes“ Wissen.</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Dieser Gedanke liegt traditionell den</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Veranstaltungen der Account Planning</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Group Deutschland (apgd) zugrunde.</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Auch in diesem Jahr lädt die Vereinigung</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">der strategischen Planer ein zu</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">spannenden Vorträgen und Diskussionen,</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">die Inspiration und neue Ideen für</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">die Tagesarbeit liefern (siehe Programm</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">unten). Die Veranstaltung findet</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">am Donnerstag, 30. Juni ab 13 Uhr</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">im Auditorium von Gruner+Jahr in</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Hamburg statt. Der Eintritt für Nichtapgd-</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Mitglieder beträgt 150,- Euro.</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:9pt">„Open Source 05“ der apgd am 30. Juni in Hamburg</span></font></div>
<div align="left"><br/>
</div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Dr. Michael Müller</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Geschäftsführer System + Kommunikation</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Prof. Alexander Schimansky</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Professor an der Universität der Künste, Berlin</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Produkte als Geschichten: Storytelling in Marketing und Marktforschung</span></font></div>
<div align="left"><font face="FranklinGothicLT-MedCnd" size="1"><span style="font-size:8pt">Der Wert der Marke</span></font></div>
<div align="left"><font face="Arial"><span style="font-size:10pt">(...)</span></font></div>
<div align="left"><font face="TimesNewRomanPS-BoldMT"><span style="font-size:10pt"><b>Anmeldungen:</b></span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">apgd c/o Jung von Matt/basis GmbH</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Heike Pesch</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Glashüttenstr. 38</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">20357 Hamburg</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">Tel.: 040 - 4321 1377</span></font></div>
<div align="left"><font face="TimesNewRomanPSMT"><span style="font-size:10pt">heike.pesch@jvm.de</span></font></div>
<div align="left"><br/>
</div>
<div align="left"><br/></div>
<div align="left"><br/>
</div>
<div align="left"><font face="Arial"><span style="font-size:10pt">mit besten Grüssen  </span></font></div>
<div align="left"><br/>
</div>
<div align="left"><font face="Arial"><span style="font-size:10pt">Tom Sperlich </span></font></div>
<div align="left"><br/></div>
<div align="left"></div>
</body>
</html>