[spectre] New project "In the Long Run" by IOCOSE in the frame of the platform RE:akt!

[Aksioma]

Aksioma - Institute for Contemporary Art, Ljubljana, kindly invites you to
the presentation of the 11th project produced in the frame of the platform
RE:akt!

 

IOCOSE

In the Long Run

www.reakt.org/in_the_long_run

 

The work In the Log Run by the art collective IOCOSE will be presented for
the first time in the frame of the RE:akt! exhibition at the Rotovž
Exhibition Salon, Maribor Art Gallery, Trg Leona Štuklja 2, Maribor,
Slovenia, on Thursday, 21st October 2010, at 7:00 PM. 

 

The work will be also presented from 5th to 14th November 2010 at the HTTP
gallery, Unit A2, Arena Business Centre, 71 Ashfield Rd, London.
http://www.http.uk.net <http://www.http.uk.net/> 

 

 

Accompanying text by Domenico Quaranta:    

http://www.reakt.org/texts/reakt_11_in_the_long_run_eng.rtf

 

Trailer:

http://www.youtube.com/watch?v=snmrinYWdvs

 

 

In the Long Run (2010) by art collective IOCOSE is a reconstruction of a
possible future high profile media event. The death of pop star Madonna is
described in a BBC News special edition, with a journalist and studio guest
who go over the details of the fatal car accident, the statements of the
VIPs and the reactions of fans around the world.

It is not a true story, but neither is it improbable. All TV networks
prepare obituaries about famous people to put on air in the event of an
unexpected death. The death of an international figure is not just
predictable, it is actually predicted in the video files kept up to date in
their archives.

In the Long Run is not a fake; it does not attempt to look realistic and it
does not expect the viewer to believe in the contents or that the video
actually belongs to a famous news network. But it undoubtedly says that when
the event takes place, it will be reported in these terms. In reconstructing
the future in the past tense, In the Long Run is a catalyst for endless
narratives and interpretative developments. Likely or unlikely, inevitable
or imminent, but existing in potential form, like the narration of an event
that never took place.

 

The group IOCOSE organizes liminal actions, in order to subvert the
ideologies, the practices and the processes of identification and meaning
construction. It uses pranks and hoaxes as tactical means, as joyful and
sound tools. IOCOSE thinks about the streets, Internet, and word of mouth as
battlefields. Mimesis, hoax and revealing are tacticts for wrongfooting the
audience in a

semantic pitfall. 

 

 

IOCOSE

In the Long Run, 2010

Video: 21' 17''

 

Written and directed by IOCOSE

TV Journalist: Charles Delaney

Guest: Chandrika Chevli

Samantha Baines, Matthew Williams

Editor: Mario Marrone

Graphics: Chiara Cerutti

Studio assistant: Olga Koroleva

Script assistant: Kate Sarah Graham

Extras: Mihaela Brebenel, Carla Cruz, Raphael Faeh, Giona Fiorentino, Thomas
Gualtieri, Erin Maxon, Martin Solgaard Andersen

Acknowledgements: Amin, Michele Mennielli

 

Producers: Janez Janša, Marcela Okretič

 

Production: Aksioma - Institute for Contemporary Art, Ljubljana, 2010

www.aksioma.org <http://www.aksioma.org/> 

 

Supported by: the Ministry of Culture of the Republic of Slovenia, the
Municipality of Ljubljana - Department of Culture

 

Project produced as part of the platform RE:akt!

www.reakt.org <http://www.reakt.org/> 

 

 

Contact:

Marcela Okretič

Aksioma - Institute for Contemporary Art, Ljubljana

Neubergerjeva 25, SI-1000 Ljubljana, Slovenia

gsm: + 386 (0)41 250 830

aksioma4 at siol.net

 

 

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