[spectre] Publicity Plant

[SNDRV]

ONLINE PUBLICITY FED BOUQUET

On July 1st 2009 Sander Veenhof (1973) will be graduating from the 
Gerrit Rietveld art academy in Amsterdam. To color up that occasion and 
to attract attention in an overly busy contemporary art world, Veenhof 
came up with a concept that serves both purposes in harmony. He started 
the growth of a 'graduation bouquet' in an interactively controlled 
greenhouse hosted in the hallway of his Amsterdam home.

A custom designed greenhouse control system automatically converts all 
online publicity into plant growth by switching on the grow-lights above 
his 'publicity plant' whenever new a blog-posting, Twitter message, 
Delicious bookmark or whatever website refers to the project. Bouquet 
growth can be monitored live through a webcam shown at the project 
website, which lists and thanks the online community in return.

The results will be brought along to the 'interaction design for 
unstable media' department's graduation exhibition in July. The bouquet 
will visualize in a very natural way the success of this project, by 
means of itself.


Project website:

http://sndrv.nl/publicityplant


ABOUT THE ARTIST

Veenhof's original background is in computer science. Knowing enough 
about the endless opportunities to control anything precisely, in his 
art academy career he explores the contrary: seeking challenges posed by 
hybrid projects involving plants in digital environments and 
experimenting with new, uncertain and indirect models for interactive 
installations.

Artist portfolio: http://sndrv.nl/