[rohrpost] Reminder: Drop Shadow Talk with Marc Hassenzahl tomorrow

[johannes p osterhoff]

  Dear Rohrpost,
the third round of Drop Shadow Talks will start tomorrow at 7 pm at 
Berliner Technische Kunsthochschule:

Oct 12
Tuesday 19:00

Prof. Marc Hassenzahl, Folkwang University of Arts, Essen will speak about
Experience Design: Transcending a Product's Encasing

http://dropshadowtalks.com/#9

In his "In the blink of an eye", Walter Murch, the Oscar-awarded editor 
of The English Patient, Apocalypse Now and many other outstanding 
movies, devises the Rule of Six--six criteria for what makes a good cut. 
On the top of his list is "to be true to the emotion of the moment", a 
quality more important than advancing the story or being rhythmically 
interesting. The major aim of the cut is to deliver a meaningful, 
compelling, and emotion-rich experience to the audience.
 From a user's (consumer's) perspective, this seems self-evident: 
experience is at the heart of human functioning. From a designer's 
perspective, however, experience appears notoriously elusive: to "design 
an experience" is a major challenge--especially, when actually designing 
tangible, interactive products.
The talk presents and discusses Experience Design, which aims at telling 
meaningful stories through tangible products, so-called "material 
tales". This approach understands designers as "authors", of meaningful, 
and rich experiences.

The talk will be in German.

Marc Hassenzahl is Professor for User Experience and Ergonomics at the 
Folkwang University of Arts in Essen and research manager at MediaCity, 
Åbo Akademi University, Vaasa, Finland. He is particular interested in 
the positive affective and motivational aspects of interactive 
technologies—in short: User Experience. He is founding and active board 
member of the German Usability Professionals' Association.

Drop by!

-- 
Johannes Osterhoff, M.A.
Dozent für Text und Interaktion
Tel. +49 151 54675635

Berliner Technische Kunsthochschule (FH)
University of Applied Sciences
Bernburger Str. 24-25, 10963 Berlin

www.btk-fh.de
Tel. +49 30 25358708
Fax. +49 30 26949605